Big Data in Banking and Financial Services :- Service quality is one of the very obvious reasons why banks are switched by customers. With credit card transactions and loyalty programs, banks have a lot more information about customers than any industry. But regardless of all of the information, banks are not able to efficiently produce personalized service. The reason? The degree of consumer intelligence.
The discussion addresses the subsequent pain-points:
The discussion addresses the subsequent pain-points:
- Challenges banks are facing in getting a 360 degree perspective of their customers.
- Impact on mobile wallet, involvement, promotion, and customer churn of big data.
- Cases which are paving the way and providing worth with big data are used by key banking
- Big data best practices and success stories from top banks
Read to Know more about Big Data :- Source Site
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